Adopting an effective strategy to maintain customer loyalty is paramount in today’s tough competitive environment. The establishment of a constant as well as sustainable relationship is the key to success in this case. Knowing how to manage your customer relationship…
Direct marketing refers to a communication technique that is very popular among companies that want to reach a targeted audience directly. The data communicated is indeed transmitted without any intermediary. Direct marketing campaigns are usually integrated into the company’s business…
Digital transformation has completely changed the behavior and habits of consumers. Indeed, digital technology has now become a major part of a company’s marketing strategy. It has become impossible for a company to address its customers without going digital. How…
Social networks are no longer simple means of communication. They have now become veritable marketing tools for companies and for the business world. Nevertheless, to better stand out, you have to be able to use the right one. Here are…
In France, holders of the Bachelor’s degree in Digital Marketing generally have the choice between two career options at the end of their apprenticeship program. On the one hand, they can go on to higher education, for example by joining…
Through the affiliate marketing technique, any one of us can promote a company’s services or products in return for a commission. Affiliate marketing is a very advantageous marketing technique for both affiliates and sellers. It provides entrepreneurs with considerable profits….